The 28th China Pet Expo kicked off on August 19 at Shanghai New International Expo Centre. PURRY, a premium pet grooming brand, held a grand launch of its brand-new grooming-cleaning product line, officially stepping into the segment of refined pet grooming.
As one of Asia-Pacific’s most influential professional pet-industry exhibitions, this event saw PURRY debut its full Marine-Extract Grooming Series. Breaking away from the single-function decontamination logic of conventional pet-care products, the brand advocates “clean-up foundation plus refined coat care”. The portfolio covers multi-scenario items including no-rinse full-body SPA products, tear-stain reduction solutions, ear-care supplies, dental-care products and full-body grooming wipes. Targeting common pain points such as pet bathing stress, dry fur, and local care needs for eyes, ears and oral cavities, PURRY delivers complete at-home and outdoor grooming solutions. Formulated with mild ingredients, the full range suits dogs and cats of all life stages.
PURRY’s booth enjoyed heavy foot traffic throughout the show, drawing a steady stream of domestic and overseas distributors, brand owners and cross-border trade clients. Visitors tested new-product samples on site, learned about formula details, supply-chain production capacity as well as OEM/ODM cooperation models, and engaged in in-depth business discussions covering domestic channel expansion, overseas market development and joint-product development. Global partners highly recognized PURRY’s differentiated positioning that balances cleaning performance and coat nourishment, alongside its global-standard manufacturing and quality-control capabilities, and expressed optimism over the growth potential of the pet grooming-cleaning segment.
China’s pet-consumption market is rapidly shifting toward refinement and functionalization. Pet owners are no longer satisfied with basic cleaning; demand for repair-oriented and site-specific care products is surging, opening up huge opportunities for the pet grooming-cleaning track. Drawing on the company’s over 30-years of global manufacturing expertise, PURRY marks its new-product premiere at China Pet Expo as a key milestone, Committed to become a trusted grooming-cleaning brand for pet owners worldwide.